You’ve purchased a lead, the prospect is working their way through your conversion process, next thing you know they hit the order confirmation page and abandon. It’s over to you now…
With the stat that “79% of marketing leads never convert into sales – lack of lead nurturing is the common cause” (Marketing Sherpa) it’s never been more important to ensure that you’ve got the right nurturing steps in place to convert drop-offs into conversions.
Our SMS and email autoresponder software is one of the most sought after features for those looking to re-engage leads. We deliver millions of emails & SMS weekly for our clients, making auto responders an incredibly popular part of the system.
What are auto-responders?
Here at LeadByte, we provide two types of autoresponders: email & SMS. Autoresponder software enables our clients to send out time-based, or event-based trigger schedules to deliver the right message, to the right person, at the right time, Simple to set up, simple to use, incredibly effective in return.
How to optimise your use of auto responders, to maximise conversion rates?
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Time to start scheduling…
Scheduling enables you to send out marketing messages at regular intervals to guide your prospects through the conversion process.
Are you finding that leads are dropping out at the conversion page? Set an event triggered SMS or email to re-engage that lead, or provide them with a re-engagement offer.
2. Right place, right time, right message…
The holy grail of marketing messages, keep it timely and keep it relevant. Where do your prospects want to receive your marketing messages? Test conversion rates across both SMS & email responders.
When are your prospects most likely to engage with your messages? Test the timing of your marketing messages to ensure that you are fully optimising conversion rates.
What message content will deliver the highest conversion rate? Time to get testing!
3. Keep it personal…
“Personalised emails improve click-through rates by 14% and conversion rates by 10%” (Jupiter Research)
There’s really no excuse not to personalise your marketing messages. Both our SMS & email responders all have personalisation fields to deliver the right message to the right person, every time.
4. Reporting & re-targeting…
Click through reports provide a fantastic opportunity to re-target customers that might require additional nurturing in order to convert. Here at LeadByte, you can also re-target customers who have clicked through on SMS (or haven’t.)
5. Compliance is key…
Full compliance across your email & SMS campaigns is a must. We provide for absolute compliance, with full opt-out features across both marketing platforms.
If you’d like to hear more about our powerful re-targeting strategies, and world-class auto-responder software, why not demo our LeadByte software today? Click here for more information…