Unlocking the Secrets to Boosting Lead Sales: Tips for Lead Suppliers

As a lead generation expert, you understand that selling leads is all about maximising profits while minimising effort. In order to do that, you need to have a well-organised buyer panel and utilise different types of buyers, such as retail and wholesale buyers, to your advantage.

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TIP #01 - Optimising Lead Distribution: Leveraging Retail and Wholesale Buyers on Your Panel 

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Retail buyers are small businesses that handle smaller volumes but are willing to pay a higher premium for your leads. Wholesale buyers, on the other hand, can handle much larger volumes but usually pay out less per lead. With a platform like LeadByte, you can prioritise your retail buyers for maximum profit and send over wholesale buyers if the lead doesn't meet certain criteria or if caps are full.

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TIP #02 - Your Buyer Panel is Essential

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Another key to maximising profits is organising your buyer panel in a way that ensures every lead is sold for the maximum price point every time. This can vary by area, with leads in some regions being worth more than others. You can use the hybrid delivery method in LeadByte to route leads differently per "group" of buyers, such as grouping them by area.

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Tip #03 - Manage leads effectively with rule sets and caps to target and control distribution

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Rule sets and caps can also help ensure the right leads are being delivered to the right buyers in the right amount. If you send out-of-criteria leads or over-deliver, you may receive refund requests and returns at the end of the month. To avoid this, use rule sets and caps to ensure the right leads are delivered and the right amount of leads are sent.

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TIP #04 - Maximise Lead Sales: LeadByte's Quarantine Manages Volume and Timing

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When running ads for clients and selling leads, it's important to keep in mind that buyers may only want a certain number of leads per day and within certain times of the day. Using Quarantine in LeadByte, you can queue leads that go over the buyer's cap or are outside of their preferred hours and release them at a time that works for the buyer. This allows you to sell these leads and not lose out on revenue.

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Tip #05 - Unlocking New Revenue: Monetises Re-Applications and Duplicate Leads

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Depending on your niche, there may be a period of time in which someone may re-apply for your offer. For example, if you're selling broadband leads, people may re-apply after a certain amount of time for a better offer. LeadByte can monetise these re-applications to other buyers after a certain amount of time has passed. Similarly, if you try to send a lead to a buyer and they already have the lead, LeadByte can recognise this response from their CRM and monetise it to another buyer.

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Tip #06 - Expand Lead Sales: LeadByte's Referral Program and Global Network

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Lastly, having the right connections in the market and utilising your partners can help you sell more leads to more buyers. LeadByte has a marketplace referral offering that connects lead sellers to lead buyers in their network. With over 10 years of experience and 400+ clients globally, their network is extensive. By partnering with a tech partner that also acts as your growth partner, you can easily sell more leads and maximise your profits

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