Blog Post

Email Marketplace

Grow your Buyer network with our Email Marketplace feature by offering flexible, commitment-free lead purchasing. Think Ping-Post on email!

Written by
LeadByte
·
May 9, 2025

Grow your Buyer network by creating a marketplace where Lead Buyers only pay for leads they want to contact.  This feature allows you to send partial data to Buyers via email allowing them to view enough [non-personal] data to make a decision if they want to purchase the lead or not.  Think Ping-Post on email!

With LeadByte’s new Email Marketplace feature, you can offer your Buyers a more flexible, low-risk way to purchase leads that do not necessarily have the tech to make automatic decisions and/or budget to agree to a fixed quota every day, week or month.

🔄 The Process: How it Works

Step 1: Get Notified
Buyers receive an email alert whenever a new lead becomes available. They only see partial data, such as postcode, budget and other non-personal application data. Just enough to gauge value, without exposing full details.

Step 2: Purchase
If a Buyer is interested, they can instantly purchase the lead within the LeadByte portal putting them in control. The Buyer's balance / wallet is updated accordingly.

Step 3: Receive Full Data
Once purchased, the full lead information is automatically delivered to the Buyer via a follow-up email. Simple, fast, and friction-free. No need for the Buyer to have their own tech, just an email address.

🎯 Why This Feature Matters

As a Lead Seller…

  • Recruit more Lead Buyers by offering flexible, commitment-free purchasing options.
  • Scale with ease - manage 000's of Buyers with the same effort it takes to handle one.
  • Monetise unsold leads by giving newly recruited Buyers a low-barrier entry point.

As a Lead Buyer…

  • Reduce Committed Buying - no need to auto-buy leads that just meet your criteria.
  • Stay in control of your purchasing decisions with transparency upfront.
  • Build trust gradually with sellers before making bigger commitments.

👥 Who Will Benefit Most from Email Marketplace?

This feature is ideal for:

- Lead Sellers that want to expand their Buyer panel – Reduce friction and remove the upfront financial commitment by letting Buyers test the waters before diving in.

- Lead Sellers with surplus or unsold leads – Turn unsold leads into revenue by opening them up to a broader market on a partial-view basis.

- Lead Sellers that work with Buyers in low-tech markets – Not all Lead Buyers have the tech to automate lead decisioning (or want to).

📣 Be First to Lead the Change

With Email Marketplace, you’re not just offering leads — you're offering flexibility to lead buying.

Explore More Articles