In order to survive most businesses need to be generating and converting leads into customers on a frequent basis – there’s simply no getting away from that. Furthermore, if you’re collecting rubbish leads then it makes it that much harder to stay competitive. Therefore it’s important to make sure that you’re not spending valuable time and effort on poor quality leads.
Luckily, we’ve put together our top tips to instantly up the quality of your lead generation activity.
Tip 1 – Landing Page
So you’ve done the hard work of creating your brand and developing a website to suit. Now you have to make sure that all of this hard work translates into sales.
Landing pages are perfect for this.
A good landing page will display exactly what the prospect is after, so if your company sells climbing shoes or you’re generating leads for someone who’s selling this then you’d want to display content specific to climbing shoes. Common sense right? you’d be surprised how
Doing this also improves SEO (due to relevance and the reduced bounce rate). It’s also important to make sure that the content is focused and free of distractions.
A form is also an essential element for most landing pages. This allows you to collect all the relevant information from your prospect. It’s good practice to collect information you need, e.g. name, number email and business name. Long and descriptive forms can be intimidating which may encourage prospects to move on, instead of taking an advantage of whatever opportunity you are offering.
LeadByte now offers everything you need to create a landing page for your clients, your affiliate network or your own lead generation campaigns.
Create a stunning landing page from scratch (no coding required) or choose from a gallery of templates and submit the registration data directly into your LeadByte campaigns. Click here to request a demo here and find out more.
Tip 2 – Validation
It astonishing how many leads can enter sales CRM software that is completely dead due to a misspelt email or an invalid mobile number etc.
On average B2B marketers have databases that are 25% inaccurate and that the cost of cleansing or amending the contact databases is 10-100x more than validating the records at the point of entry – Source: SiriusDecisions.
Implementing a validation service ensures that your inbounding leads have the right contact information, therefore, saving you time and money as it eliminates the process of manual cleansing. Furthermore, this will also supply your sales team or clients with higher quality leads encouraging higher conversion rates.
Here at LeadByte, we offer a whole host of validation services, including Dupe, Profanity screening, Email, Mobile, TPS (Telephone Preference Service – UK), IP, and many more. All of which can be authorised by setting up highly customisable rules and validation services via REST API access. Interested? Speak to one of our advisors on 01244 911 207 or click here to request a demo today.
Tip 3 – Lead Delivery
A lot of data buyers don’t actually receive the leads they’re purchasing until after the expiration date. ie. the leads received by the buyer are mostly delayed (and therefore cold), costing the business hundreds, sometimes even thousands of lost opportunities.
Delaying the delivery of leads can sometimes hinder the validity and conversion rates as more often than not, the customer that was ready to transact has simply forgotten and lost their impulse to buy.
For marketers nowadays, delivery has to be done in real-time. Prospects study and assess products very quickly. They also move between sources promptly, therefore, marketers must be able to keep up with this.
LeadByte enables you to fully automate the routine of lead distribution to your clients via API or export schedules, all of which can be based on custom rules.
Whether you want to connect your clients CRM, ESP & Dialer systems for real-time delivery, schedule & automate your lead delivery on a weekly, monthly, daily or hourly basis, or even encrypt your files; this is all possible with the LeadByte system. Speak to one of our advisors on 01244 911 207 or click here to request a demo today and discover the full capabilities of LeadByte.
Tip 4 – Nurture
SMS is usually a neglected division of marketing, and yet, it delivers numerous benefits to businesses. Implementing an automation strategy can make it easy and efficient to leverage SMS marketing, contributing towards your overall digital marketing strategy. So here are 3 quick benefits of using SMS marketing.
High open rates – Unlike bulk email blasts, text messages tend to have a higher open rate as they are brief, straight to the point and only take a few seconds to read. Also, who doesn’t react to that classic “ding!”?
Customer are willing to receive text messages – Customers tend to be happy with sharing their phone numbers with business, even when there’s no incentive to do so. So why not ask?
Increased customer retention – Marketing isn’t always about discovering new customers. Retaining your existing customers is far more cost-effective, and provides a way of interaction that keeps them engaged with your business thus increasing your brand loyalty.
Here at LeadByte, we deliver millions of SMS and Emails globally every month for our clients. Our autoresponder technology could be a standalone platform in its own right (it’s that awesome!).
The system also enables you to personalise and build a schedule of messages based on triggers to drive ROI. Furthermore, you can even connect to your favourite ESP and use LeadByte as your front-end platform. Think LeadByte is for you? Click here to request a demo today and explore the full capabilities.
Tip 5 – Reporting
Finally, what’s a marketing campaign without it’s reporting features? A wise man once said, “If you aim at nothing you’ll hit nothing”. Hence recording the outcome of all of your marketing activity will help you determine the effectiveness of each campaign and will also help improve its future performance.
Setting SMART objectives for your lead gen activities gives you an organised benchmark to aim for. SMART is an acronym for the 5 elements of, Specific, Measurable, Achievable, Relevant, and Time-based goals. It’s a straightforward tool used by most businesses to set targets for results.
With LeadByte you’re able to access insightful real-time reports to identify your most profitable lead sources at any given time – see which suppliers are performing, whilst monitoring the performance of lead nurturing and conversions. Discover what LeadByte can do for you – speak to one of our advisors on 01244 911 207 or click here to request a demo today.
So what are you waiting for? Start implementing some of these strategies and watch the quality and consistency of your leads skyrocket!