With an estimated 1.8 billion monthly active users worldwide, 10x your Tick Tock ads to scale your lead generation
TikTok is not just a platform for viral dances, lip-syncs, and challenges. It is also a powerful tool for lead generation, especially for small businesses and entrepreneurs who want to reach a large and engaged audience. With an estimated 1.8 billion monthly active users worldwide as of February 2023, it’s now one of the most popular social media apps in the world. Moreover, TikTok users spend an average of 95 minutes per day on the app, opening it 19 times per day, giving it huge potential for businesses to capture the attention and interest of their target customers on TikTok.
But how can you use TikTok for lead generation effectively?
Here are some best tips and practices from successful TikTok marketers and influencers:
• Create a business profile: The first step is to create a business account on TikTok with your brand logo as a profile picture. This will help you access analytics, ads, and other features that are useful for lead generation. You can also link your website, email, and other social media accounts to your profile to drive traffic and conversions.
• Use targeted hashtags: Hashtags are essential for increasing the visibility and discoverability of your content on TikTok. You can use hashtags that are relevant to your niche, industry, product, or service, as well as trending hashtags that are popular among your audience. You can also create your own branded hashtags to promote your campaigns, challenges, or contests.
• Harness the power of TikTok ads: TikTok offers various types of ads that can help you generate leads, such as in-feed ads, branded hashtag challenges, branded effects, and top view ads. You can also use TikTok's lead generation ads, which allow you to collect user information through an in-app form or your own website. You can customise your ad creative, targeting, budget, and bidding to optimise your ad performance and ROI.
• Create your own TikTok challenges: Challenges are one of the most popular and viral types of content on TikTok, as they invite users to participate and create their own versions of a video, dance, or task. You can create your own TikTok challenge that is related to your brand, product, or service, and ask your followers and influencers to join and tag you. This will help you generate user-generated content, brand awareness, and leads.
• Create an engaging content strategy: Content is king on TikTok, and you need to create content that is entertaining, informative, and valuable for your audience. You can use different formats, such as videos, live streams, stories, and duets, to showcase your brand personality, value proposition, and customer testimonials. You can also use humour, emotion, and storytelling to connect with your audience and inspire them to take action. You can also use TikTok's features, such as filters, stickers, music, and captions, to enhance your content and make it more appealing.
TikTok is a growth platform that can help you generate leads and grow your business. By following these tips and practices, you can leverage the power of TikTok to reach and convert your ideal customers.
10x Your tick Tock Ads
Ian Henman is a customer using our software, he also helps his clients create powerful YouTube ads and knows how to make TickTok POP. Watch his hack and more videos here: https://www.youtube.com/watch?v=BuJesxuQRY8
A lot of our content came from FoundR, we love their content. Read more about Tick Tock here: TikTok Ads Guide: How to Capitalize on the Platform - Foundr