The Bounce Rate Debate
In this piece we’ll be debating bounce rate, bringing up some of our clients’ questions and investigating some of the misconceptions surrounding the topic.
Here at the LeadByte office, we’ve recently had some clients debating the importance of Google Analytics’ ‘bounce rate’. One of our clients highlighted that during the testing process for a new feature on their landing page, the new feature took their bounce rate from averaging around 45-50% to a whopping 90+%. The feature didn’t change the page aesthetically and the site appeared to be running as expected, prompting the client to question the sudden increase in users bouncing from the page.
To help our client understand and try to solve this problem, we wanted to put together a case study. In order to do this, we would go back to basics and investigate bounce rate from the ground up, meanwhile contributing to the bounce rate debate.