Performance marketing is exactly as it sounds: it is marketing that is based on performance. Performance is usually measured on certain criteria that enable the user (marketer) to see their results. These often include landing pages, a booking or download and completed sales. At LeadByte we ensure your performance marketing is working at its best so you can meet your KPIs. We do this by allowing you to build your own landing pages with no coding experience and track your campaigns in real-time with our fantastic software. In this particular article, we are going to show you how A/B testing, personalization, landing pages and monitoring can help you hit your KPIs every time!
Number One: A/B Testing
It’s crucial to use A/B testing in your performance marketing campaigns. Why? Testing and measuring what works and what does not work in campaigns is essential to finding the perfect fit for your marketing strategy. This, in turn, increases conversions, downloads and clicks which helps you reach those all-important KPIs! In this industry, it is essential to try various methods and techniques to optimize your click-through rates, bring in more traffic and increase conversions. A/B testing is a quick and effective way to show you where you are doing well and where you are not. Just remember not to test too many things at once! Click here to see how easy it is to build landing pages for all your A/B testing needs.
Number Two: Perfect Your Landing Page
As touched on in the above comments on A/B Testing, a great landing page is imperative. If you include too much text/ a bad offer/ no images etc, you will chase your leads away, even if they are in need of your services. When putting together your landing pages and offers, make sure you offer exciting proposals, a user-friendly page and monitor your offers and landing pages regularly to ensure you are getting the best value for money. If you have maintained all of these small steps, we are sure you will stick the landing and hit your KPIs.
Number Three: Track And Monitor As Much As You Can
It has been said already and we will say it again, tracking your performance in performance marketing is a necessity if you want to achieve your KPIs. What should you be tracking? Attribution, mobile vs. desktop conversions, bounce rates etc, are all important data points that you need to be tracking to optimize your performance marketing and reach your KPIs. Without analysis, your sales cannot grow. This is why at LeadByte we offer you real-time data tracking and collection, take a look at our live demo here to see how it works and how you can generate more leads, hit your targets and increase ROI.
Number Four: Be Compliant And Keep Up With Industry Trends
Performance marketing is an extremely fast-paced industry where things are always changing, so it is important to stay on top of things to keep changing and achieving your KPIs. This includes keeping compliant with laws like GDPR. You need to ensure that both you and your business partners are following the rules. Thanks to automation helping drive sales, performance marketing has had to pay more attention to the personalization and segmentation of data. There are so many points where data is collected that needs to be tracked and measured. This is why it is so important to use automation as it is far more efficient and effective than collecting & dealing with data manually. Automation allows marketers more time to get creative while their lead management system does the work. Get in touch with LeadByte to see how we can automate and optimize your systems ASAP!
― Pearl Zhu, CIO Master: Unleash the Digital Potential of It
LeadByte could not agree more! We hope these tips help you reach your targets this month but if not, LeadByte is always there for our clients giving our expert advice and assisting with any issue or queries you may have.