Overwhelmed with GDPR and the masses of information out there surrounding this topic? Not to fear, LeadByte is here to cover this subject matter in a concise and easy to understand manner so that you’re up to speed. We also welcome readers to contact us to talk it through. Despite the fact we are not a letter of the law, we offer a free assessment of where you are now and what you need to do to be GDPR ready from a data collection viewpoint.
What is GDPR?
GDPR as an acronym for “EU General Data Protection Regulation”. This regulation introduces a few radical changes to the current data protection laws and will come into force on the 25th May 2018. The main themes that GDPR highlights are as follows:
Accountability of Personal Data
Being covered by GDPR means that your company will be accountable for how it looks after people’s personal information. This includes having policies, assessments and the relevant documents in place in regards to how the information is processed. This is applicable for your internal employees as well as the customers that you collect personal infomation from.
The Need for Consent
Businesses MUST obtain consent to process data in certain situations. GDPR specifies that pre-ticked opt-in boxes are not gestures of valid consent. Additionally, GDPR specifically indicates that you’ve got to make it easy for individuals to exercise their right to withdraw consent. A huge emphasis is also placed on the language used for opt-ins. Basically, your consent statement has to be clear and must be written in a way that is easy to understand – ask your grandma if she understands. If she doesn’t then your consent statement needs revising. Here’s a brilliant blog post by an ICO contributor that explains the various ways organisations are able to process personal information.
Access to Your Data
Under the new GDPR framework, individuals are able to request their personal information free-of-charge. This information must be provided within a month. Facebook has implemented this very well via an automated tool which gives users the option to download information about themselves such as posts, images, logs, their interactions with others and political views through their settings page. Users also have the right to request their information be deleted if they don’t want the controller to obtain it or if the personal data isn’t being used for the original purpose. Furthermore, it’s good practice for businesses to start giving their users greater control over their data.
How LeadByte Can Help You
As market leaders in the B2B SaaS lead management industry, we’re able to provide you with knowledge and support to ensure that you are GDPR compliant. Whether you are generating leads (as a Lead Seller) or buying leads, we can offer knowledge and tech to ensure you are operating within the guidelines and that the consumer’s data is kept safe. So what are you waiting for? Learn more about LeadByte via requesting a demo. Alternatively, leave your details here and we’ll be in touch as soon as we can.